I already have one perfume business, so what on earth made me launch another one? La Maison Hédonique is a successful brand, loved by celebrities and passionate perfumistas and stocked all over the place. You'd think I'd be happy with that. Well, I am, don't get me wrong, but there was a something that was rattling around my brain like a button in a vacuum cleaner...
What if you could get a perfume that had no alcohol in it? A perfume that was natural. A perfume that was kind - kind to you, to animals and to the planet. What if your perfume could be all of the above?
I couldn't see one like that, so I decided to try and make it.
Now I'm not a chemist, so I thought I'd speak to a few and ask about an alternative. All the cosmetic chemists I asked were lovely, but they told me that what I wanted to do, wasn't really possible. You see, I didn't want to use PEGs or preservatives and I wanted to avoid phthalates and parabens. I wanted it to be vegan and I wanted it to be natural. I tried using water as a base, but the resulting spray wasn't clear and the texture could be a bit... peculiar... if you didn't use PEGs as a solubiliser. So I went back to the drawing board and I thought again.
What if I didn't use water? I looked around and found a base ecologically derived from Coconuts. It was lovely, smelled neutral and sprayed well. But how to get the scents dissolved into it? I used a special process to infuse it with all the naturals that I love to use, and the result is fabulous. It's a long lasting, but lighter alternative to Eau de Parfum.
Some people find alcohol drying on the skin and also complain that it interferes with the initial 'first sniff'. The Coconut base doesn't overwhelm the beautiful ingredients, which means you can smell more of them. But, and this is crucial, it still gives you that gorgeous 'throw' that you get from traditional alcohol based perfumes. Unlike an oil, it doesn't smother the scent. And it feels AMAZING on your skin. It sprays on like a satin cloud and rubs in completely dry - no greasy residue!
Vegan? Of course! We have no desire to tell people what to do, but we believe in giving you the choice.
The ingredients are lovely. I use raw naturals and natural isolates to create beautiful scents. I use the good stuff like Vanilla, Cocoa, Tonka Bean, Ylang Ylang and Osmanthus. I also use natural isolates, molecules that are of natural origin and have been fractionated. This way I can keep the scents sparkling and airy.
I make everything in my studio. I measure out the raw materials, I mix them all, bottle, label, cap and box. Everything is down to me (with the support and help of my husband, two dogs and cats, of course).
Comment down below and let me know what you think!